Restaurant Facebook Business Page - Create/Optimize Yours
Restaurant Facebook Business Page – very important for you to create or optimize to maximize your restaurant dine-in, takeout and delivery sales.
These days it seems almost everyone looking for a restaurant goes to their mobile phone and searches for local restaurants either in Facebook or Google.
To a lesser extent they also search from Bing, Yelp, TripAdvisor, and Zomato depending on their age and where in the world they are.
You need to ensure your restaurant is found in all these places. Most are free to list in or even have you listed and just waiting for you to “claim” and update your listing!
A restaurant Facebook business page for your restaurant is a MUST have in today’s restaurant environment. Thiis is true especially if you serve an over 30-year-old demographic.
You can show you location, opening hours, menu, pictures updates and more.
It is like a FREE restaurant marketing tool.
Need help with your Restaurant Facebook Business Page?
Once you have your restaurant Facebook business page set up and optimized, you should consider posting something to it at least weekly.
A simple idea would be to post one category of your menu to your Facebook each week until you have posted all categories. This can be a simple picture from your paper menu or restaurant online ordering system.
Consider offering a special deal on one of the menu items in the post if they come by within 5 days of the post with a screen capture of the post to show you. This will help you meter your results of the Restaurant Facebook Business Page marketing campaign you run.
Announcing your Happy Hour menu 1 time per week on random days is also a great way to get your Facebook business page posting more consistent with value added posts.
Here are some keys for any restaurant Facebook business page posts you do:
- Post consistently – automation can help with this
- Use rich images – people eat with their eyes
- Write great headlines – pull people in with something interesting
- Post in a friendly manner – people want human interaction not corporate marketing agency speak
- Keep your posts timely and topical – for example, nobody wants to hear about the pandemic anymore
- Offer Free or 2 for 1 stuff – make sure you track it by them only getting it by showing a screen cap of the post
- Call to Action – make sure any value offers have a less than 7-day expiry date.
You should also engage your customers in liking your Facebook business page. This can be done with a simple link from your website to your restaurant Facebook business page. You could also put a QR code on your table that links them to your page to like.
In addition to your free restaurant Facebook business page, make sure you also setup/claim/optimize your free restaurant listings on at least these services: