Restaurant Email Marketing Campaigns
Restaurant email marketing campaigns have always been the most powerful restaurant marketing tool.
Restaurant email marketing campaigns are a way for your restaurants to let your customers know about special offers, discounts, and other exciting things your restaurant has going on.
Think of it like a “newsletter” sent directly to your inbox.
For example, if you are a pizza restaurant and a customer loved your pizza and subscribed to your restaurant’s email list, you could send them an email with a coupon code giving them 20% off your next order. PRO TIP: Make sure it expires within 2 weeks to get fast action.
You can also send out emails letting your customers know when there is a new dish available or when you may be having a special event at the restaurant.
If your customer likes what your restaurant had to offer, they can sign up for your email list and get all the latest updates from your restaurant!
Restaurant Email marketing campaigns return on investment (ROI) is 12 to 36 times more effective than social media when it comes to customer retention, and it gives the highest ROI of all restaurant marketing tools available in 2023.
Staying relevant and top of mind with your restaurant customers is key. You don’t want your restaurant email marketing campaigns’ emails ending up in the spam folder or your restaurant customers opting out.
It’s important to remember good restaurant email marketing campaigns are focused on providing value to the customer. They should offer something special that entices your customers to come back again and again!
Some of the most effective restaurant Email marketing campaigns include personalized subject lines, customer segmentation, dynamic content, and skillful email marketing campaign automation.
An automated restaurant email marketing campaign sent to any subscribers to your restaurant mailing list which goes on for 24 months or more on a timed basis can increase your sales and customer satisfaction dramatically.
Some ideas for long follow up restaurant email marketing campaigns could be:
Email One Food Category on your Menu to your Customers Each Month
Email the appetizers section of your menu with pictures and prices and a headline of, “Have you checked out our amazing appetizers lately?”
Go further to track the effectiveness by showcasing one of your appetizers and offer if they come into the restaurant withing 5 days with this email in hand, they get a 2 for 1 deal on the appetizer showcased.
In the next month you simply do the same thing with a different category of your menu.
This should give you 5 to 10 emails that add value to your restaurant email marketing campaign without you needing to be a restaurant writer.
With a good restaurant CRM like DeliveryBizConnect.com you can even automate this by writing them all at once and having them automatically sent monthly based on when your customers joined your restaurant email list.
Email your Happy Hour Menu to your Customers Weekly
While you are building your restaurant email marketing campaign, add in your happy hour menu to an email.
Send this one out weekly, and if your restaurant CRM allows it, have it go out on random days you are open each week.
This ensures you will eventually hit someone on the day of the week they have off or have time to respond to your happy hour offer.
Want to ramp it up? Put one item in the Happy hour menu email that is a special deal ONLY if you come to the restaurant with the email in hand to claim it.
Email Greetings for all Holidays, Notable days, and Beginning of Seasons
By adding an annual recurring restaurant email marketing campaign for all holidays, notable days, and beginning of seasons, you will end up with 1 – 2 email per month for each of your subscribers without every needing to think or do anything once you have created them in your restaurant CRM. A dedicated restaurant CRM like DBC Technologies Ltd.’s comes with all these emails pre-written and set up for you.
Here is a list of notable days and holidays for North America:
- April Fool’s Day
- Boxing Day
- Canada Day
- Chinese New Year
- Cinco de Mayo
- Father’s Day
- Groundhog Day
- Mardi Gras
- Martin Luther King, Jr., Day
- Mother’s Day
- New Year
- St. Patrick’s Day
- Valentine’s Day
- Veterans Day
- Yom Kippur
Restaurant email marketing campaigns are all about being able to TRACK your results. You need to see it to believe it and as you get constant positive feedback by seeing people come with the emails, you will keep working on your restaurant targeted group emails and building your restaurant email list, as you know the magic button leads an increase in your restaurant sales.
If you want to see even faster results look at doing a restaurant text message marketing campaign or a push notification campaign with a mobile app like the one you get branded to your restaurant with DeliveryBizConnect’s Sales Max packages.