Quick Guide on Setting up Your Restaurant Online Ordering System

Keeping up with today’s “new normal” highlights the importance of online orders and deliveries. It actually costs more not to have a restaurant online ordering system with dining and check-ins running at only half the capacity. If you’ve never tried one or needed something better, now’s the right time to dip your hands into it.

Restaurant Online Ordering System

Which Restaurant Online Ordering System is Right for You?

When we think food delivery, the first thing we think about are mobile apps like Uber Eats and Grubhub. It’s the quickest route to get you started with online orders and delivery.

But there are a couple more ways to set up your own online ordering than just using third-party delivery apps. There are basically 3 ways to set up your online ordering system:

1. Third-party delivery apps. The most popular choice, but not necessarily the cheapest for every kind of restaurant. You might have ordered food yourself through one of these apps on your smartphone. Setting up is relatively easy but there are tradeoffs to be aware of.

  • Pros – hassle-free sign up and set up, widest reach, can be great for customer acquisition
  • Cons – 10-30% commission on every sale, poor delivery can affect your ratings

2. Restaurant websites. Popular among tech-savvy restaurant owners. It’s like owning a regular website purposely built for taking online orders from visitors. They’re mobile responsive so the experience is almost the same with third-party delivery apps.

  • Pros – you have full control and you only pay a flat fee for maintaining your site
  • Cons – setting up can take a while, requires third-party integration to work well

3. CRM-based delivery apps. Customer relationship management (CRM) is an excellent sales and marketing tool for any type of business. If you’re lucky, you might stumble into one of these specially designed CRMs that allow you to take online orders and deliveries.

  • Pros – you get the best of both worlds of running a fully functional restaurant website plus sales and marketing automation
  • Cons – they’re not easy to find (we’ll help you find one at the very end)

Let’s go through the process of setting up using 3 different methods.

Signing up to a Third-party Restaurant Online Ordering System

You go to their website, type in your restaurant details and hit submit. The app team will decide if your restaurant is a good fit. You’ll get a call or email approving your request and continue with the sign-up process. Log-in to your account and start setting up your online menu. It usually takes 1-2 days before your menu items are posted on the ordering app. Any changes you make on your online menu might also take 1-2 days to take effect. You then have to hook it up to your receipt printer to be printed and processed in the kitchen.

Some platforms allow you to use your own driver but they also need approval or certification by the app company. This greatly reduces your running expenses, considering they take up to 30% commission when you let them do the deliveries. You can offset this big chunk by charging delivery fees, but it doesn’t compare to having your own staff doing your deliveries. Over time, you may want to transition to having your own online order and delivery unless you’re really making it on third-party delivery apps.

Try our Break-even Calculator to see how much orders you need to start making profits.

Creating Your Own Restaurant Website

You start by choosing a website building platform like Wix or WordPress. Use the restaurant template and tweak it to your heart’s content. Or, you can outsource web experts to do this for you.

You’ll need to purchase your domain name and pay for hosting if your want to make the site truly your own. It’s basically renting server space to put in all your data which also includes how much bandwidth you need to handle all the traffic. You only pay server fees as opposed to paying 30% commissions on every sale. In most cases, this is way cheaper when you consider the monthly average you lose on third-party delivery apps.

Next, you need to integrate an online ordering platform for your restaurant website. Gloria Food app offers this for free where you can literally have your online menu on your restaurant website within minutes. You have total control of everything, including online checkouts and deliveries. Payments go straight to your bank account or payment processor and Gloria Food app won’t take commissions on every sale. You only pay a flat fee to connect your ordering system to your payment gateway. Hook it to your receipt printer for printing and processing same with any other delivery app.

Once you have online presence, you need to get the word out so people will start coming to your site. Gloria Food app also offers a paid option to help you with marketing. This includes sales optimized website, advanced promo marketing, and branded mobile apps. Add all these and you’re looking at around $1,000 to $2,000 per year. It’s a decent amount but relatively cheaper compared to using third-party delivery app.

You can still do your own marketing via social media and so on, but you need more than one approach to make it actually work. You need a 360° solution which encompasses everything from website setup to mobile marketing.

This brings us to our third method.

Using CRM to Build Your Web Presence and Your Own Restaurant Online Ordering System

CRMs have come a long way.  It gives you web presence and the ability to market your business with sales and marketing automation. And, with the latest addition of online ordering, delivery, and other restaurant functionality, there’s no need to shop around finding all these different pieces. It’s essentially an all-in-one package.

We promised to find you one so let’s use DeliveryBizConnect and show you how it’s done. Simply go to the website and sign up to get your own account. You’ll get a 3-page website automatically built from your DeliveryBizconnect listing details. You can generate as many as you like for whatever purpose you need it for. Here’s a quick video on how easy it is to set up your online menu and start taking online orders with DeliveryBizConnect

As you can see, it’s almost like having your own restaurant website. You don’t have to get approved and you don’t have to pay commissions – ever. You’re completely in control from setup to checkout and delivery.

If you’re curious how this works, here’s how you handle different types of orders using DeliveryBizConnect:

One more thing. Because it’s a CRM you don’t have to go elsewhere to get the word out. DeliveryBizConnect is a full-on sales and marketing automation custom-built for restaurants owners during these challenging “new reality” we’re facing. This includes mobile app with your own personal branding, push notifications, as well as a driver app for doing staff deliveries. So there’s literally nothing else to look for.

Need Small Business Advice?

We want to reach out and talk with you through our FREE 45-minute business consultation where we can discuss some solutions to get you through the pandemic.

We lay out every possible means to keep you in business, whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages or business directories.

How Can DeliveryBizConnect.com’s team help your restaurant?

Deliverybizconnect.com helps restaurants rapidly grow from Step 1 to Step 9 of our Rapid Restaurant Sales Growth – A Proven 9 Stage “New Reality” Plan. We’ve done extensive research on how to rapidly grow restaurant sales in this new reality and how DeliveryBizconnect fits right in.

We at DeliveryBizConnect enables ANY LOCAL business, not just restaurants, to take online orders within 30 minutes and increase sales 30%

Deliverybizconnect.com helps restaurants do local deliveries using existing staff (20% additional sales).

Deliverybizconnect.com helps restaurants reduce 30% paid to food delivery service apps.

DeliveryBizConnect is an all-in-one system that enables restaurants to take phone and online orders for additional 30% increase in sales, delivery route optimization, driver tracking, automatic customer follow-up and built-in CRM (use the DeliveryBizConnect check-in function to subscribe check-in customers to your list for a 25% increase in sales)

DeliveryBizConnect has you covered on pretty much everything you need as a restaurant owner in this new reality and beyond.

Reach out to us at https://deliverybizconnect.com and we’ll be more than glad to talk with you on how you can rapidly grow your restaurant business like you never thought possible.

Using a Restaurant CRM can Maximize Sales by 25% and it is automatic!

Restaurant CRM helps you increase sales by at least 25%.

Now that you have all set up and you’re sitting on a big pile of data, what’s next?

With a restaurant CRM you can take back that control instead of relying solely on third party delivery apps. Setting up your restaurant CRM is actually easy once you have it all figured. It won’t even take an hour of work per week to fine tune your system.

Restaurant CRM helps you keep tabs of your ROI, so you know the system does exactly what it’s supposed to do.

Need a 25% increase in sales? https://DeliveryBizConnect.com enables you to use customer data from your online orders, telephone or walk-up orders and keep them coming back again and again. Subscribe your check-in customers to your email list and get as high as 83% conversion rates every single time.

DeliveryBizConnect.com helps you save plenty of time by allowing you to take online orders, increasing your sales by up to 30% and an additional 11% from mobile app orders.

Restaurant CRM enables you follow-up on your local deliveries to increase customer satisfaction and get a 20% increase in profit.

DeliveryBizConnect has you covered from online orders, restaurant CRM and deliveries. Find out more on https://DeliveryBizConnect.com

Have you ever wondered how much Staff done Delivery would Cost you per order?

Staff-done restaurant deliveries are easier than you think if you have tools like the Driver App from DeliveryBizConnect. It’s optimized to give the fastest route so they arrives fresh and kitchen perfect. That’s 20% more sales coming from a happy, satisfied customer.

The cost-benefit of turning your staff into your own delivery service like Uber Eats and Skip the Dishes is huge!

If you really want to get into the numbers, here it is:

30 Days/month x 8 hr., 4 deliveries/hr. = $2.19/order

OR

20 Days/month x 4 hr., 3 deliveries/hr. = $6.77/order

Right away, you can see a HUGE difference between staff-done restaurant deliveries and using 3rd party delivery apps on how much you’ll spend on each delivery. Note: we didn’t put the 75% wage subsidy and delivery fees into the equation just yet.

So all things considered, this actually brings in an increase in your profit margins by 20% or more! (We’ll give you the spreadsheet if you’re interested).

DeliveryBizConnects lets you do staff-done restaurant deliveries including takeouts. Get as high as 83% conversion rate when you subscribe your check-in customers to your list using Deliverybizconnect check-in function and CRM for an additional 25% increase in sales. 

Increase restaurant sales by 30% or more taking online orders vs. just phone and walk-up orders, plus another 11% thru mobile app orders.

Find out how you can rapidly grow your restaurant business at https://deliverybizconnect.com

A Smarter Way to Maximize Profits on Food Deliveries and Takeouts during this New World?

Are you tired of paying 30% on every sale when you could have done it yourself? Wouldn’t it be great if you could just use the commissions for your own business? Love it or hate it, third party delivery apps is not going away anytime. In fact, it’s one of the most sought-after business app during this whole pandemic.

Let’s start by answering this one question many restaurant owners are asking about.

Should You Use Third Party Delivery Apps?

Third party delivery apps are a godsend in the food business, especially restaurants and cafés with low foot traffic. Some restaurants have experienced a massive increase in sales to a point where they allocated their resources into creating “virtual restaurants” for their small businesses.

These businesses where able to thrive while operating on extremely cramped spaces with the help of tech companies. Think Grubhub, DoorDash, and Uber Eats. But was it always the case?

According to a New York Times article, it’s not all sunshine and roses. One pizza shop owner lost $40,000 in annual profits when customers transitioned from direct orders to ordering through the app and he was forced to pay the commissions. His pizza shop business went under in what he aptly called, “death by a thousand cuts.”

There’s no doubt when it comes to the amount of exposure one gets through these online delivery apps. But 10-30% on every sale might be a little too much when you’re dealing with patrons and repeat customers. Fact is, you can get as much exposure using CRM and social media with pretty much the same amount per new customer.

Sounds good. But is there actually a CRM that does that? That’s where DeliveryBizConnect, powered by Small Business Dream, comes in. DeliveryBizConnect is like having a delivery service app and CRM rolled into one.

Now to the question, “Should you use third party delivery apps?” we’d say do whatever works for your business. But if you want to stay in business for as long as you possibly can, you’re in a much better position using a delivery-optimized CRM and doing your own deliveries.

But first, some safety reminders.

Safety Precautions and Food Prep during this crisis

As we are now entering this “new normal” in food business, we also need to reconfigure our restaurant and café. This way we’re able to conform with safety protocols like sanitation, social distancing, contactless transactions, etc. Pay extra care on the following:

  1. Kitchen staff – Always wear masks, gloves, and hairnet or cap at work.
  2. Delivery staff – Wear masks and gloves. Should stay away of the kitchen area.
  3. Food contact surfaces – Sanitize everything from kitchen utensils, pots, sink and countertops.
  4. Pay terminals and cash registers – Cash payments carry risk of transmission. If you accept one, always make a point to sanitize regularly. If possible adopt contactless payments.
  5. Pickup zones – Mark areas for your curbside pickups to maintain proper distancing.
  6. Coolers and insulated bags – Sanitize on each delivery.
  7. No-touch deliveries – Include delivery instructions like calling, texting upon arrival or using doorbell codes.

We also suggest documenting your safety protocols. Use actual pictures and raw footage of your kitchen and employees from logging in to food prep, and delivery. The more detailed, the better, and the more people will trust you.  The FDA has issued the guidelines and best practices for restaurant owners during this pandemic.

You can read our full guide by downloading a free copy of our e-book: How to Use 5 Simple Secrets for Restaurant and Staff Survival. It’s packed with useful tips and suggestions from designing your menu, doing your own deliveries, and utilizing customer data.

Help Is On Its Way – Get Your Employees back, ASAP!

Restaurant owners are among the hardest hit by this crisis. But the good news is, governments all over the world are responding the call for help. You can now re-hire your staff and make use of the 75% wage rebates. However, understand you won’t be running your restaurant or café like you used to. The “new normal” is around 50 to 75% of your operations would involve takeouts and deliveries.

Of course, those already using them got the head start, but it doesn’t mean you won’t have an edge. Just by implenting your own optimized delivery service already saves you up to 30% in commission fees – every single time.

It all starts by getting your employees back, ASAP. After learning these things we’re going to share with you, your restaurant will get really busy doing your own deliveries. The next phase involves setting up your own delivery-optimized CRM. If this is your first time (or you’re not happy with your current CRM), you can get ahold of us by booking your free 30-minute delivery expert call and we’ll reach out to you the best way we can.

Do Your Own Marketing

Third party delivery apps offer a definitive advantage in terms of reach vs. not having a marketing plan. However your advantage stops when commissions start eating up on your profits, so you need to scale up pretty fast and you need your takeouts and deliveries firing on all cylinders just to keep up with the cost (click here to check how many deliveries before you break-even using a third party delivery app).

Or, you can do your own marketing and pocket the 30% commissions for your company and staff to enjoy. We’re not saying, “Don’t use third party delivery apps.” You can, if you need more exposure. However, just bear in mind you also need to bid higher than most restaurants to even show up on their app. The solution? Do your own marketing. Get your delivery-optimized CRM and tap your re-hired staff to do the marketing for you.

Of course, you know where most people are these days. If you haven’t have a Twitter, Instagram, or Facebook page, or you haven’t looked into it for a while now’s the time to use them. Invite people to your page. Let them know you’re still in business. Share pictures and videos of your food prep, menu, and deliveries. Boost your posts if you have to. Be active on social media.

Design Your Own Menu

This involves two phases. First you need to create a list of ‘take and bake’, long-lasting, and pantry items, and your optimized takeout menu. The next phase involves using a CRM for creating your takeout and deliveries menu page which you can use for taking orders while continuously building your customer base.

Here’s a short demo on how’s it done through DeliveryBizConnect, powered by Small Business Dream.

When it comes to your menu items, always think in bulk. Think of delivery-optimized takeouts like fries, etc.

Your menu might look something like this:

  • Casserole type dishes (tuna, burrito, pierogi, meatloaf, shepherd’s pie, mac and cheese, etc.)
  • Chicken wings (cooked, ready-to-cook/re-heat, fresh or frozen)
  • Meat/fish/poultry (marinated)
  • Pantry items (flour and cooking supplies)
  • Muffins (4-packs for breakfast)
  • French fries (thicker cuts with batter coating)
  • Drinks (liquors and beverages)

Make sure to test run your menu items from cooking to delivery. Include instructions for fresh, frozen, and re-heatable items. Vent your containers so food won’t end up soggy. Find the fastest route so they arrive hot and fresh.

If you want to learn more, these are all included in our How to Use 5 Simple Secrets for Restaurant and Staff Survival which we’re giving away for free.

Do Your Own Deliveries

Perhaps the most challenging part if you never had one before is doing your own deliveries. Oriental restaurants and fast food had been doing this for decades like it’s nobody’s business. But how about your re-hired staff whom you had to cross-train to be able to know his way around the metropolis and the suburbs?

Luckily these days, we have technology on our side like GPS, Google Maps, and Waze to help us out. Pair it with a delivery-optimized CRM, and now you have your own delivery service much like Uber Eats and DoorDash without the extra cost of paying 30% on every sale. Plus, you get the bonus of being on top of things with tools like sales and marketing automation not available on third party delivery apps. If this doesn’t sound like a great opportunity to you, I don’t know what is.

Final thoughts

The first half of this year has been a roller-coaster ride for restaurant owners. But it’s not all doom-and-gloom for the industry if we knew how to capitalize on every situation with a little bit of creativity and doing smart decisions. There’s always a golden opportunity in every situation. Perhaps it’s nature’s way of putting some businesses to sleep so those that really give value to people like ours can shine the most.

Need Small Business Advice During this pandemic?

We want to reach out and talk with you through our FREE 45-minute business consultation where we can discuss some solutions to get you through the pandemic.

We lay out every possible means to keep you in business, whether it’s through LinkedIn, Facebook, Twitter, email series, sales funnels, landing pages or business directories.

Can’t go to the office? Download SBD Sales and Marketing Automation App for your mobile and keep tabs on your business in the comfort of your homes.